Jessica Shaffer

Chief Success Officer | Coach

Purposeful. Precise. People-First.

Jess Shaffer is the Chief Success Officer at Your Limitless Coach, as well as coach and trainer. She specializes in performance coaching for professionals who are ready to grow their production and lead teams that perform. Jess has become the trusted coach for sales leaders, top performing sales professionals, and small business owners. She is known for helping high performing professionals drive measurable results through personalized systems, while also defining success on their own terms.

No stranger to success herself, Jess brings 20+ years' experience in financial services, leadership, and professional coaching, with a history of starting from the ground floor and quickly ascending to top performance and leadership impact. Some of her accomplishments include being named Top Rookie of the Year, Top Recruiter of the Year, Top Team Growth of the Year, and Top Client Retention Coach, while also leading her own team to Rookie of the Campaign and Year accolades. Jess holds a degree from Louisiana State University, is a graduate of the ABA Stonier Graduate School of Banking, and is ACC certified with the International Coaching Federation. She also earned her Series 7, Series 66 and Life & Health Licenses along the way.

Jess is also a product of great coaching herself. Jenny coached her for over two years before she and Brent became her leaders. That experience of learning from people who drive results and also care deeply shapes how Jess shows up for her own clients today.

As a coach and trainer and leader, Jess has logged over 10,000 hours and counting. She has built her practice on a simple philosophy: sustainable high performance and a meaningful life are the same pursuit. Jess likes to call it "performance with heart." Her clients don't just hit their goals: they build the systems, clarity, and presence that make lasting, aligned performance possible.

Jess resides in Colorado with her husband, Dan, and her two teens, Sophie and Nyle. She also has two Boston Terriers, Maddie and Gus, as well as one 4-lb menace chihuahua, Lola. Jess loves spending time with her family and dogs, traveling the country and the world, reading every book she can, drinking coffee, and strolling around places with beautiful scenery. She also volunteers her time with her church and donates to causes close to her heart. What Jess doesn't love is lifting weights and doing cardio, but she does them every week without fail because, health.

Keynotes

Own Our Shift

In this powerful keynote, Brent explores the journey from life’s toughest challenges to triumphant success. Despite a rough start marked by divorce, drinking, and debt, Brent shows that where you begin doesn’t define your future. The talk focuses on the “gap,” the space between where you are and where you want to be—a place many get stuck, unable to move forward. However, by enacting the proven strategies he outlines in Own Our Shift, you can overcome the obstacles of the gap. The payoff is a life transformed, as seen in Brent’s own journey.

Pivotal Decisions

In this inspiring keynote, Brent challenges the common belief that life is changed by a few monumental decisions. Instead, he’ll explore how it’s the small, seemingly insignificant choices we make every day that truly shape who we become. Through consistency and discipline, these tiny pivots gradually lead to an entirely new lifestyle. Discover how the discipline of daily routines, like getting up early or balancing work and family, create lasting change.

Leader Shift

Brent understands that great leaders aren’t born—they’re made through deliberate effort and personal development. Becoming a strong leader requires honing specific skills and making small, consistent decisions that set you apart from others. In this motivating keynote, Brent discusses how even the best salespeople don’t automatically become great leaders and why some quit, thinking they aren’t good enough. The journey to leadership is one of continuous growth, driven by intentional choices over time; by focusing on small but significant actions, you can gradually develop the qualities that make an effective leader.

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